Management Team

Some of the Faces Behind the Company

There are many talented people working to drive the ongoing success of SurfMyAds.com. These are a few of our dedicated leaders that are making a difference.


Photo of Aydin Karadeniz

Aydin Karadeniz Founder and CEO

Aydin Karadeniz founded and has led the growth of SurfMyAds.com, Inc. since 2006. Aydin oversees all aspects of the company’s operations from its Santa Monica headquarters. Under his leadership, SurfMyAds.com, Inc. has developed into a highly successful Internet marketing company with more than five major online coupon sites in the U.S., Canada, Germany, and the U.K.

SurfMyAds.com, Inc.—originally a one-person business—expanded into a profitable enterprise under Aydin’s direction with a staff of more than 50 people. His desire to build business in his home country of Turkey also led to the formation of office space in Istanbul, enabling a diverse company culture.

Despite earning an engineering degree from University of Kocaeli in Turkey, his passion for product development and creative ideas led him to embark on Internet entrepreneurship after gaining comprehensive online marketing experience at one of the leading software companies in the nation.

When he’s not in the office, Aydin enjoys playing pick-up soccer in many of Santa Monica’s beautiful parks.

Photo of Patrick Maloney

Patrick Maloney Chief Development Officer

Patrick Maloney oversees the design and development for all public and internal websites and platforms at SurfMyAds.com, Inc. As the technology director, Patrick works to craft and maintain brand aesthetics while ensuring website usability. He is responsible for providing vision for design and development, patterns and trends, and new technology platforms. Patrick consistently implements new solutions to keep SurfMyAds.com, Inc. evolving and agile.

He has been involved with web design and development for the past decade and has worked in the industry as a freelancer for educational institutions, small businesses, artists, medical practices, and entertainment companies.

In 2006 Patrick helped to create the company’s first website, CouponWinner.com, and has since then overseen projects ranging from UI design and front-end development to software engineering and iOS and Android development.

He has an avid interest in cycling, photography, camping, and beer-tasting. Patrick holds a B.A. in Fine Arts from the University of California, Santa Barbara.

Photo of Shep Arine

Shep Arine Software Architect

Shep Arine’s responsibilities include designing systems, overseeing developers, and creating databases for a multitude of SurfMyAds projects. He has been with the company for five years and since then has laid the groundwork
for the company’s online presence
while steadily expanding his role as the backbone of software development.

Shep was a pioneer in the company’s extension to Coeur d’Alene, Idaho, where he currently leads a team of developers in executing key backend goals. His decade-long experience in developing software was instrumental to the tech foundation of SurfMyAds.com, Inc., and he continues to play a pivotal role in the design and implementation of developmental projects.

Shep holds a B.S. degree in computer science from Cal Poly, San Luis Obispo. He has a wife, Shawna, and three children—Gage, Oliver, and one on the way. Shep loves snowboarding, surfing, and camping.

Photo of Alexis Caldwell

Alexis Caldwell Advisory Board Member

Alexis Caldwell is VP of Partnerships at Bounce Exchange, a service that transforms bounce traffic into revenue, allowing website owners to detect when visitors are abandoning their site in real-time. Alexis joined Bounce Exchange after serving at SurfMyAds.com, Inc. for more than half a decade, since the company’s inception. While at SurfMyAds.com, she was responsible for strategic partnership development and revenue driving strategy. Alexis led the sales team in pursuing, building, and retaining partnerships with top online retailers. She now continues to lend her experience to SurfMyAds.com in an ongoing advisory board capacity.

Alexis also serves on industry advisory boards and has spoken on panels at key events as an expert publisher. She maintains close ties with thousands of Internet retailers, agencies and publishers, constantly keeping a finger on the pulse of affiliate marketing.

Her long tenure at SurfMyAds.com gave her an extensive and diverse portfolio of work including appearing on CNN, ABC, FOX, CBS and a variety of other media outlets as a consumer savings expert.

She holds a B.A. in History from the University of California, Santa Barbara, and was a member of Alpha Phi. In addition to devising innovative strategies for partnership growth, Alexis loves traveling abroad, attending rock ‘n’ roll shows, and sampling fine scotch.

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