Online shoppers have become smarter and more savings-focused and want to make sure they are getting a good deal. Before making a purchase, shoppers compare prices at similar websites, carefully read product reviews, and are influenced by the opinions of other shoppers.

Offering coupons is a must for retailers in today’s consumer environment. Studies show shoppers can harbor negative feelings toward a brand that does not offer coupons or deals. For example, JCPenny’s decision to remove all coupons and sales from their online and brick-and-mortar stores led to a large decline in sales and customer sentiment.

As a retailer, do you have an effective coupon marketing strategy? How do you plan to support and attract today’s smart shoppers? Do you want to increase your sales with intelligent coupon advertising?

In recent months, the traffic has increased exponentially with over 140% increase in the last 2 months alone. As a result of the current economic slump, smart shoppers are searching for more ways to save money on everything they purchase. More and more people are discovering promotional codes as a quick and easy way to save money on their purchases. Using codes that offer discounts of $10 off, 15% off and free shipping can add up to big savings on everyday items.

Surfmyads considers itself an extension of every merchant’s marketing department. We strive to work closely with our partners to identify their program goals and align our marketing efforts to help in their achievement. We believe that communication and close coordination of our marketing initiatives with those of our partners is key to success.