In today's digital ecosystem, there is already a lot of information about how to jump-start your new product through Facebook advertising, influencer marketing, PPC marketing, etc. On the other hand, there is still not a very good understanding of how a start-up can utilize 

 as part of its initial marketing plan. As a 

 and deal publisher who works with thousands of brands and makes decisions about how we can bring a wide variety of products and retailers to our savvy shoppers, we want to go over some of the basics about how you can get started on affiliate marketing.

Affiliate Marketing is not only for big brands with big budgets like 

, etc. The beauty of affiliate marketing is also its welcoming opportunity for new products, start-ups, moms and pops-shops, etc. We strongly believe that affiliate marketing should be one of the first marketing strategies when a new brand is launched. Affiliate marketing networks have hundreds of thousands of publishers from all over the world. These publishers may vary from 

 publishers to deal publishers, influencers, bloggers, video creators, email marketers, browser extensions, price comparison websites, review sites, etc. It is simply Amazing. Imagine that you will be able to access these publishers instantly as soon as your program is launched on a network. 

Think about it; thousands of content publishers will review your website, check your program terms and commissions you pay and they will spend time understanding your products and/or services. Even by itself, this has a lot of $ branding value. Think about how some of these publishers will end up placing your text links or banners on their websites and try to promote your brand instantly. We think that affiliate marketing creates a huge value for your new product line. 

Don't worry about it if you are not seeing sales immediately. It will take time. It will take time for publishers to test different placements on their websites. Some of them will contact you for custom creative. Whenever these publishers submit an inquiry, try to analyze those inquiries. Understand how publishers analyze your brand and product. What do they see as a weakness, what materials do they think that you are lacking? You are a new brand. You need them. Be very communicative and engaging so you can gather as much feedback as possible.

Typically, new brands are worried about the fees networks charge and this is very understandable. Monthly costs are pretty high when you think about how much CJ, Rakuten, or Impact Networks charges. Start with a basic service. As a new brand, you may not need "network management" services from the networks for which they charge a lot. As a new brand, not only should you cut corners to reduce your monthly expenditure, but also it is very helpful to manage the program by yourself at the beginning just so you learn and understand how affiliate marketing works. Once your program starts growing and you have learned a lot about the fundamentals of running an affiliate program, that is when you can think about whether you want to work with a third-party 

 or opt-in for account management services by the networks. We can get into that further detail in the upcoming articles. Since these big networks charge a lot, as a starting point, you may start with smaller networks where they charge a smaller fee. Based on our experience, we see the new programs launching through ShareASale (acquired by AWIN) and once the program grows, we see these programs moving to Commission Junction, Impact, Rakuten, etc. where they expand their outreach. 

We will get into how to select the right network for your brand in future articles, meanwhile, let's summarize the tips.

1-Consider launching your program through smaller networks with a small fee. 

2-Make sure you have all types of rich creative, Ad copies ready for your program. 

3-Make sure your tracking works well. If your tracking doesn't work well and if you don't credit your publishers for sales accurately, they won't come back and promote your brand. 

4-Consider managing the program by yourself at the beginning to engage with your publishers directly and gather as much feedback as possible. 

5-Research to see how your competitor brands are running their affiliate program, what network they use, who their top publishers are, and whether their programs are managed in-house, by third-party affiliate marketing agencies or networks directly. 

6-Don't be discouraged if you are not seeing sales within the first couple of months, just keep analyzing, and gathering feedback and take action to make your program more attractive for publishers to start sending you traffic. 

8-Free products or services: Recruit top publishers by sending them some free products to try or some free service accounts so they can use them and see what value your product or services create. 

 and make them available for your publishers. You can initially start with a 5% or 10% off coupon code and later create 15% or 20% exclusive codes for your top performers. 

10-Connect on LinkedIn: You will access contact information of these publishers on affiliate networks, connect with them, and start building your affiliate marketing network through LinkedIn.

And let the sales come through the army of affiliate marketers.

Please note that If you want to get your brand promoted across our coupon and deal websites, don't hesitate to 

In today's digital ecosystem, there is already a lot of information about how to jump-start your new product through Facebook advertising, influencer marketing, PPC marketing, etc. On the other hand, there is still not a very good understanding of how a start-up can utilize affiliate marketing as part of its initial marketing plan.

Affiliate Marketing for Start-ups from a Publisher's Perspective

The affiliate marketing world is growing fast. Many events and 

 have helped this growth, giving people in the industry a chance to meet and share ideas. One of the biggest events is ASW (

). It’s a place where our affiliate team gets to meet important people in the industry. We believe in getting out there, meeting brands in person, and telling them about our 

 and projects. These events are great for that.

This year's ASW in Las Vegas was special for us because Kendyl, who manages our affiliate accounts, was invited to speak. It was a big deal! This opportunity not only helped Kendyl develop professionally further but also spread our brand's message to hundreds of participants.

She talked about our company, what we do, and how we help brands make more sales with our 

. After her talk, many brands wanted to learn more about working with us and how they can publish their coupons on our global savings websites. Even after the event ended, we kept getting questions from brands interested in us. We are excited about the potential collaborations these conversations may lead to and are eager to explore how we can further assist brands in achieving their marketing goals.

It's awesome to see our company, Surfmyads.com, get noticed. We’ve been in affiliate marketing for 17 years, and being part of ASW was a highlight for us.

If you want Kendyl or someone else from our team to speak at your event about digital marketing and how coupons can boost sales, just let us know. We’re glad to share insights on adding value and driving sales through effective 

The affiliate marketing world is growing fast. Many events and conferences have helped this growth, giving people in the industry a chance to meet and share ideas. One of the biggest events is ASW (Affiliate Summit West).

ASW Recap: Our Story, Your Opportunities

At Surfmyads.com, Inc., we've just finished an 

, our busiest time yet. But there's no slowing down for us. The beauty of our sector lies in the fact that each quarter brings its own set of priorities, excitement, and expectations. This dynamic nature is what makes our industry (affiliate marketing) both enjoyable and endlessly engaging for our team members.

Well, for starters, each quarter brings its unique shopping trends and events. We follow a seasonal shopping calendar. Q4 means 

Black Friday, Cyber Monday, and Holiday Shopping

. Now, in Q1, we gear up for another significant shopping event: 

. This occasion sees a surge in transactions across categories like 

, and discount codes. Not to mention, jewelry retailers like 

 offer the best coupon codes. And let's not forget about the significant rise in deals for kitchenware items from 

 etc. perhaps a nod to those shopping for moms and loved ones.


With 17 years of data, Surfmyads.com, Inc. is no stranger to these seasonal shifts. Our ongoing AI project, supported by years of coupon and 

 data, keeps us ahead of the curve. While the stores and coupons may change, the shopping trends remain consistent. Beyond 

, Q1 sees increased activity in categories like 

Speaking of travel, while Q4 is known for its busy travel season, Q1 holds its own with a surge in bookings driven by business seminars, conferences, and early summer travel planning. This presents an exciting opportunity for travel agencies to roll out attractive deals and coupons, and we're here for it, partnering with brands like 

to bring our savvy travelers the best deals.

As the new year rolls in, individuals shift their focus to personal goals, including health and wellness. This trend shines a spotlight on brands like 

, as people strive to prioritize self-care and meaningful connections.

Meanwhile, Software companies usually release upgraded versions towards the end of each year, prompting many businesses to update their applications with the latest releases, leading to a high amount of coupons from brands like 

Behind the scenes, our teams are hard at work, Based on our data and established procedures, each department swiftly adjusts its priorities in Q1.

The Affiliate Account Team refreshes its partner list, focusing on new seasonal opportunities while ensuring ongoing partner satisfaction from Q4.

As the new year begins, we notice a significant uptick in expiring coupons from the previous year, many of which have a December 31, 2023 expiration date. During the final two weeks of Q4, our team dedicates a good amount of time to reviewing and renewing these coupons for the upcoming year. Additionally, we analyze the flow of new coupon traffic for Q1, generating reports that inform the affiliate account team's decisions regarding which stores to prioritize and what types of coupons and deals to seek based on market competitiveness. This collaborative effort ensures that we maintain robust offerings across categories such as Travel, Gifts, Software, Health, Dating, Jewelry, Flowers, and Chocolate, in close coordination with our Affiliate Account Team.



This team collaborates with both the Affiliate Account Team and the Coupon Optimization Team to prepare all marketing materials for the affiliate program. They ensure the availability of compelling offers, prioritize the most converting deals, and compile a list of key affiliate partners for Q1. Their efforts support successful weekly email newsletter campaigns, as well as social media advertising and search engine marketing strategies. As a result, all relevant categories receive heightened exposure across various platforms.

The Marketing Team collaborates with both teams to prepare compelling marketing materials and campaigns that highlight the strongest offers and partnerships for Q1.

At Surfmyads.com, Inc., we believe in starting the new year strong. Our preparations kick off well before the calendar turns because we understand that laying a solid foundation sets the tone for success. As we navigate through Q1, our goal remains unchanged: to keep the momentum going strong, quarter after quarter.

At Surfmyads.com, Inc., we've just finished an exciting Q4, our busiest time yet. But there's no slowing down for us. The beauty of our sector lies in the fact that each quarter brings its own set of priorities, excitement, and expectations.

Q1 Kickoff - Fresh Start, Fresh Coupon Offers!

At Surfmyads.com, we've always been interested in the South American market. With almost 20 years in affiliate marketing, we've observed its global spread, starting from major networks like Rakuten (formerly "Linkshare") and CJ (which acquired the Befree Network) in the US, to the rise of AWIN and Tradedoubler in the UK and Europe. Recently, we've noticed an uptick in affiliate marketing in Brazil, a country that's long been on our radar as a 

 site provider. Factors like its large population, the growth of e-commerce, and consumer behavior have kept us closely watching this market.

After thorough market research by our marketing managers, we launched our coupon and discount code site, 

, in Brazil. We acquired a domain name that's a perfect fit for the market — "

" in Portuguese. We believe that a strong 

 significantly boosts conversion rates.

We first assessed the support existing US and European networks offer in this market. Rakuten Network, for instance, includes over 100 local Brazilian stores. We partner with several top performers like 

. However, Rakuten could benefit from dedicating more resources, as the number of new programs has been stagnant. CJ, on the other hand, has few local Brazilian programs, which seems like an oversight. However, We do work with US advertisers from CJ who want to get some traffic from that market. For example, one of our close partners is 

 and we continue to generate sales for them in this market.

AWIN stands out as a major network investing in Brazil, especially after acquiring Zanox. They have over 200 local programs, including 

We've also invested in local Brazilian affiliate networks like 

. While these local networks are making progress, their UI and tracking technologies still lag behind those in the U.S. market.

The affiliate marketing ecosystem operates in a cycle: More advertisers in networks lead to more publishers, which then leads to more coupons and offers, resulting in happier customers and more transactions. This, in turn, attracts a higher affiliate marketing budget.

If you're looking to expand in the Brazilian market and need advice or research insights, don't hesitate to contact us. We're here to help.

At Surfmyads.com, we've always been interested in the South American market. With almost 20 years in affiliate marketing, we've observed its global spread, starting from major networks like Rakuten (formerly "Linkshare") and CJ (which acquired the Befree Network) in the US, to the rise of AWIN and Tradedoubler in the UK and Europe.

Our Growth in the Brazilian Affiliate Marketing Industry

As I publish this blog article, we find ourselves on the final day of 2023. It has been an exceptional year for our company, marked by achieving higher revenue than in previous years, all while consistently managing the organization's costs at their lowest level and maintaining simple structures and processes. The highlight of the year was the successful launch of 

, which experienced rapid growth within a short timeframe. We are glad to have received extensive positive feedback from our close 

Looking ahead to 2024, the narrative of discountcodes.com will continue to take center stage for Surfmyads.com, Inc. We anticipate that this global coupon brand will generate the highest revenue among our Surfmyads 

, thanks to an additional marketing budget and dedicated resources. Moreover, we are excited to share that we have a compelling product roadmap in store.

Another significant achievement in 2023 was our success in making the organization more efficient and productive. In a world saturated with hundreds of B2B SaaS applications, some of which are not essential, companies often overlook the fact that subscribing to numerous SaaS applications with monthly recurring expenses may not always be the most effective way to boost efficiency. During our audit, we identified a few SaaS applications that certain departments were not even using, resulting in unnecessary expenditure. It is important to note that integrating these SaaS applications into your current backend and in-house architecture is not always the most efficient approach. Sometimes, it is more advantageous to allocate an engineer's time for a week to develop solutions that seamlessly integrate with internal structures and improve functionality. In summary, our progress in 2023 was characterized by the solid reduction of unnecessary expenses, the simplification of applications, and the facilitation of smooth communication & coordination between departments, all of which pushed the company in the right direction.

Acceleration of Discountcodes.com's investment

We have an exciting roadmap, and we will soon release several important product features for discountcodes.com. We aim to reach 100,000 email subscribers for the site very soon. Thanks to our engaging and savvy users, we intend to transform this coupon code site into more of a social savings platform. It's worth noting that our motivation is also fueled by the fact that the US side of 

Black Friday and Cyber Monday shopping weeks

.

Our close partners such as Tech brands like 

, and even websites that are out of typical retailers like 

 have performed exceptionally well.

Other top stores:


Coupons.ca offering coupons in both French and English.

 and deal websites in Canada.  One recurring request from our customers is for coupons and deals to be available in the French language. As you may be aware, the Quebec region in Canada primarily speaks French. To fulfill this request and provide offers in the French language, we need to obtain landing pages from our affiliate advertisers that are in French. It's important to note that a simple translation of offers into French by our current resources may not fully meet our users' expectations if the landing page remains in English. Fortunately, we do collaborate with some major retailers who provide landing pages in both languages. 

. They have landing pages in both English and French as seen below.


.

For any affiliate networks seeking to expand further in Canada and achieve higher conversion and engagement rates, it's crucial to create landing pages in both languages. This approach will help us better cater to our user's preferences and enhance their overall experience. We are grateful for the opportunity to establish strong partnerships with Canadian stores, such as those listed below.



Continuity of Our UK Discount Brands Competing with US Coupon Brands in Highest Revenue Generation

, has continued to make a significant impact by breaking its revenue record this year. Our close partnerships with brands like 

 made a difference. We are looking to expand our investment in the UK region, allocating additional resources to both Codes.co.uk and 

. Furthermore, we are in the process of recruiting UK Account Managers who will establish stronger partnerships within the UK market.



As you may be aware, one of the standout aspects of 2023 was the significant advancements in the field of AI, with Large Language Models (LLMs) playing a pivotal role. Since our company's start in 2006, we have collected a vast amount of user data, tracking shopping trends, conversion dates, 

, and more. In light of this wealth of data, we are working on an initiative to develop internal AI tools. These tools will be trained using the extensive data at our disposal. Our primary objective is to deliver optimal and precise ad placements for our affiliate partners, ensuring they achieve the highest possible conversion rates. Furthermore, we recognize the importance of assisting our brands in formulating effective 

. A common inquiry from our partners revolves around determining the most suitable offers and discount codes in comparison to their competitors, all to maximize their campaign outcomes. Through the implementation of these AI tools, our goal is to feed them with strategies that boast the highest accuracy, facilitating their success in this regard.

At Surfmyads.com, we view ourselves as an extension of brands' marketing departments. With a diverse portfolio of coupon and deal brands, we aspire to deepen our collaboration with PR and Media Agencies. Our goal is to offer our brands as part of comprehensive package deals, allowing agencies to engage with their clients effectively. This year, our affiliate team plans to increase their office visits. If you're interested in having our team members visit your office to discuss the value we can bring to your brands, please don't hesitate to reach out.

Furthermore, our affiliate team will be actively participating in various affiliate and digital marketing conferences. We are particularly proud to announce that Kendyl Young, our senior-level account manager, has been invited to speak at 

, scheduled to be held in Vegas in early January. Her presentation will revolve around how we enhance brand value and set ourselves apart from other content sites.


We extend our warmest wishes for a Happy New Year and a prosperous 2024! 

Please feel free to reach out to us if you're interested in collaborating within the dynamic realm of digital commerce. We look forward to the possibility of working together.

As I publish this blog article, we find ourselves on the final day of 2023. It has been an exceptional year for our company, marked by achieving higher revenue than in previous years, all while consistently managing the organization's costs at their lowest level and maintaining simple structures and processes.

2024 Vision: Building on the Achievements of 2023

 have come and gone, leaving us at Surfmyads.com with lots of excitement and valuable insights to share. As we take a moment to reflect on the past two weeks, we want to pull back the curtain and offer you a behind-the-scenes look at our sales journey through these shopping extravaganzas.

Thanksgiving is a special time for families to come together, but for us, it's also a time of relentless preparation. Our coupon team worked tirelessly through the night to ensure that all the 

 were ready to go live on Black Friday. Their dedication was nothing short of extraordinary, and we owe the success of these shopping events to their relentless efforts.

This year, we pulled out all the stops, allocating our highest marketing budget to reach consumers broadly. From social media advertising to email marketing, PPC campaigns, and PR efforts, we made every effort to ensure our audience was well-informed about the incredible deals that awaited them, leaving no detail overlooked.

But what truly made this year unique was the noticeable shift in shoppers' behavior. Remember the days when Black Friday meant Santa Monica Public Garages filling up by 5:00 am, with Starbucks opening early to fuel the shopping frenzy? Even in smaller cities like Santa Barbara, the traffic would start building up before dawn. This time, though, things played out a bit differently.

In previous years, we'd see a surge in traffic on Monday, Tuesday, and Wednesday, followed by a dip on Thanksgiving Day, only to skyrocket on Thursday night, Black Friday, and the weekend. Cyber Monday would then typically outperform Black Friday. However, 2023 had something else in store for us.

During this past Black Friday week, we initially didn't see the usual traffic boost on Monday, Tuesday, and Wednesday, which left us feeling a bit concerned. But then, we experienced record-breaking traffic on Black Friday itself, followed by a busy Saturday and Sunday. The momentum on Thursday night and throughout the weekend was so astounding that we shattered our Black Friday Full Week revenue record.

Oddly enough, Cyber Monday, historically the stronger performer, didn't quite reach the same heights as Black Friday this time around. We believe it's because this year's deals and offers were so strong that shoppers didn't feel the need to wait for Cyber Monday. With retail stores being exceptionally 

 and our brands having higher amounts of 

, the joy of Black Friday deals seemed to carry over into the following week.

We're ecstatic that our savvy shoppers converted so well and were highly satisfied with our deals. Our Account Team closely monitored our partners, their offers, and conversion rates, and during our Black Friday/Cyber Monday recap meetings, we were delighted to hear that our sites performed exceptionally well, exceeding the expectations of our valued affiliate partners.

In summary, it's been a hectic two weeks, characterized by a different trend than before, robust deals and promotions, and the highest revenue in our company's history. We can't wait to dive deeper into store-based performances in our upcoming articles. For now, we wanted to share our initial conclusions from these remarkable shopping events.

Stay tuned for more exciting insights from the world of online shopping, and thank you for being part of our Surfmyads.com family.

Black Friday and Cyber Monday have come and gone, leaving us at Surfmyads.com with lots of excitement and valuable insights to share. 

Exploring Our Record-Breaking Black Friday & Cyber Monday

 season with Black Friday, followed by Cyber Monday next week. As the song goes, 

"It's the Most Wonderful Time of the Year,"

. If we were to sum up these two weeks in words, they'd be overwhelming, stressful, fun, exhilarating, and non-stop coupons and sales. So, what do we do during this exciting time of the year? Our various departments, including the Coupon and Deal Optimization team, Account team, Marketing and Engineering team, have their hands full with tasks and strategies.

: This dedicated team works around the clock because we receive more than triple the number of offers from retailers compared to a standard day. While we've built automated systems behind the scenes that activate recent offers, we still maintain manual oversight because we have a hybrid system in place. Our automated system handles coupon distribution based on factors like coupon type, discount value, and user interest. Additionally, our team of around 10 specialists dives into our backend offer pool, deciding which offers to activate and display on our sites. This year, we're busier than ever due to the recent launch of 

, which currently serves four geographical locations, including the UK, Australia, the US, and Canada. We're thrilled to see more aggressive 

 from our retailers in light of the economic downturn, and we're eager to provide strong discounts to our savvy shoppers. Some of the standout offers we have included up to 60% off sitewide at 

: Our account team plays a crucial role in bringing recent updates and news from our partners to the Coupon and Optimization team. Partners may update their offers, replace offers instantly, or seek last-minute placements. Our account team handles these last-minute requests and runs daily sales reports to track partner performance. If the numbers don't meet expectations, they collaborate with retailer partners to devise last-second strategy shifts. If any 

 arise, they promptly notify their close partners. Their role is meaningful in our company's success.

: Our engineers keep a close eye on overall server traffic and complete optimization tasks to ensure our websites respond to user interests swiftly without any slowness. They also ensure that our sites can handle a sudden surge in traffic during this busy period.

: Our marketing manager runs a wide variety of ads across platforms such as Facebook, Twitter, and search engines. We invest heavily in advertising during this time because it's when we experience the highest conversion from our marketing budget.

 involved savvy shoppers waiting in line for hours in front of retail shops, while 

 signaled a digital shopping spree. However, times have changed, and shoppers now prefer the convenience of online shopping. We've observed that shoppers start their digital shopping early in the morning, much like the traditional in-store rush.

As we look over our backend and offer details, we're delighted with the strong offers coming our way. We anticipate increased traffic until the last week of December, after which traffic will gradually decline. With the new year, we'll see a surge in traffic for specific categories like 

, and more. Each quarter presents unique challenges and goals, and our team's focus evolves accordingly.

In conclusion, we wish you a Happy Thanksgiving and a fantastic shopping season ahead. May your holiday season be filled with great deals and savings!

As the song goes, "It's the Most Wonderful Time of the Year," and indeed, it is for us as a coupon and deal publisher.

The Most Wonderful Time of the Year: Black Friday and Cyber Monday Madness!

When we initially entered the affiliate marketing industry in the early 2000s, the concept of sub-affiliate networks was nearly nonexistent. Back then, the affiliate landscape was characterized by a limited number of affiliate networks. As publishers, gaining access to advertisers' programs often required considerable effort, involving direct outreach and negotiations. Program managers were also relatively new, navigating the uncharted territory of identifying high-quality publishers and establishing approval criteria.

The era of OPM agencies was just beginning to dawn, and affiliate marketing was in its early stages. However, as the industry continued to evolve, sub-affiliate networks began to emerge organically. This development paralleled 

, as internal program managers from affiliate networks branched out to establish their own agencies.

Now, let's take a closer look at the core topic at hand: the significance of sub-affiliate networks.

Unlocking the Value of Sub-Affiliate Networks: A Two-Way Street

A fundamental question arises: What value do sub-affiliate networks bring to both publishers and advertisers? Why would a publisher choose to collaborate with a sub-network instead of directly engaging with an advertiser through the primary affiliate network? Conversely, what motivates an advertiser to work with a sub-network instead of directly managing relationships with individual publishers via the main network? The answers to these questions are multifaceted, and we'll explore them thoroughly.

At Surfmyads.com, Inc., whenever a team member presents a new sub-network request, our standard inquiry is: "

What unique value does this sub-network offer that we currently do not receive from the parent network?

" If you're considering launching your own sub-network, we encourage you to read this article attentively.

When Do We Consider Partnering with a Sub-Network?

: Occasionally, our program activation team faces rejection or non-approval of our applications. In such cases, we turn to sub-network APIs to verify if an approved status exists. If a sub-network can provide an approved status, we retain the page and its offers, employing tracking links from the sub-network. This situation often drives our collaboration with sub-networks, sometimes initiated by sub-networks reaching out to us, offering immediate earning opportunities on declined programs.

 Commission structures can vary across affiliate programs. During program activation, our team reviews program details, including commission terms. When a program operates across 

, the choice of which network to map the store with may hinge on commission differentials. However, we don't solely prioritize commission rates, as we've observed tracking issues with certain sub-networks, potentially leading to reduced sales.

: Historically, some prominent sub-affiliate networks arose due to the main networks' limited focus on product development. The primary networks concentrated on expanding their advertiser and publisher bases. This created opportunities for tech-savvy sub-affiliate networks to develop user-friendly interfaces, offering publishers access to improved UIs, comprehensive reports, and visually appealing data representations. Over time, we've witnessed enhancements in main network interfaces, but some sub-networks maintain their appeal.

 and deal sourcing process involves receiving data from network APIs and an array of other data sources integrated into our backend. When evaluating whether to collaborate with a sub-network, one significant factor is the accessibility and compatibility of their 

 API. If a sub-network provides a user-friendly API that seamlessly integrates with various data sources, it captures our attention. We conduct a comprehensive analysis, comparing the data to our internal records. If we find that the sub-networks coupons and deals API offers a superior selection of verified, higher-value offers, we are more inclined to partner with them.

: Our industry is vast but tightly knit. When one of our trusted contacts transitions to a sub-network and requests our promotion through that sub-network, we often accommodate such requests. The affiliate marketing world thrives on 

. If we perceive that a key contact at a sub-network can serve as an extension of our sales team, facilitating direct communication with advertisers, negotiating 

, and securing higher rates, we prioritize collaboration with that contact.

Looking Ahead: The Prospects and Challenges

In upcoming articles, we'll explore the pros and cons of working with sub-networks from the advertiser's perspective. We'll delve deeper into the evolving landscape of this industry, offering insights into the direction sub-networks should take for success.

In conclusion, the proliferation of sub-affiliate networks is evident worldwide. We receive daily emails and LinkedIn messages from new sub-networks spanning Asia to Europe. Our standard query to these newcomers remains consistent: "

What value do you believe you can provide us

? What sets your sub-network apart and makes it unique compared to others?"

When we initially entered the affiliate marketing industry in the early 2000s, the concept of sub-affiliate networks was nearly nonexistent. Back then, the affiliate landscape was characterized by a limited number of affiliate networks. 

The Emergence and Business Value of Sub-Affiliate Networks

, we delved into our Q4 preparations and offered insights into essential considerations for our Retailer Partners to enhance their outreach strategy.

As you gear up for the Q4 shopping frenzy, we've compiled a to-do list to help you make the most of this vibrant season:

: Reach out to your affiliate publishers immediately if you haven't already. Timely communication is key to aligning your strategy with theirs.

 for your top-performing products or offers. This can incentivize affiliates to promote your 

 more effectively. There are a lot of hidden exposure opportunities and affiliate publishers give those placements to those partners who create exclusive offers.

 across coupon and deal websites. Strategic positioning can significantly impact your reach and conversion rates. Also, that can reduce the visibility of your competitor offerings.

: Share your promotional calendar as soon as possible. Include essential details such as the retailer's price, discounted price, high-resolution product images, start and expiration dates of promotions, and relevant tags. Accuracy is vital. This is very important for especially last-minute newsletter drops where we share best deals and promotions with our users.

: Keep a close eye on your sales numbers. Daily check-ins with your top-performing affiliates can help identify any additional support they may need, such as more images or marketing content related to the discounts.

: Keep a watchful eye on your competitors' promotions, 

, and their placements on top coupon sites. Be prepared to act swiftly to maintain your competitive edge.

: Monitor your partners' performance closely throughout the shopping season. Should you encounter a new partner or witness exceptional results from an existing one, consider boosting their commission rates for the duration of this peak period. Promptly communicate this adjustment to encourage them to seize the moment and generate more opportunities during this bustling shopping period.

By following these steps, you can streamline your Q4 strategy, enhance your collaboration with affiliates, and optimize your sales potential during this exciting season.

Your Q4 Roadmap: Strategies for Retailer Partner

Welcome to Q4, the most thrilling and intense period of the year for 

! During this season, the digital landscape awakens with anticipation, and within our organization and internally, it's all hands on deck as we prepare for the shopping extravaganza that unfolds in November and December. In the midst of this hustle and bustle, our coupon and deal team steps forward as dedicated heroes, tirelessly preparing our coupon brands for the incoming wave of visitors.


Picture this: our coupon and deal team is flooded with a lot of daily offers. Each one is thoroughly evaluated, uploaded to our backend application, and assigned a score based on the value it offers. Behind the scenes, we deploy a sophisticated array of algorithms to strategically distribute these offers across our sites and marketing channels. What used to be a concentrated frenzy during 

 weeks has evolved into a season-long shopping spree, thanks to retailers' early-bird promotions.

Indeed, the landscape has changed dramatically. We're now seeing campaigns like "Black Friday in October" and "Early Black Friday Promotions in November." Retailers are capitalizing on shoppers' curiosity, and if the deal seems right, the purchases start rolling in. The transformation is most evident from November 1st onward, as our website experiences a daily, steady increase in visitors. When you come across an appealing deal that fits your budget seamlessly, it's crucial to seize the moment. Not all stores maintain the same level of promotion year-round. Some run similar discount-based promotions just a few months apart. This variance is influenced by factors like inventory management and new product launches etc.


Now, let's shift our focus to the retailer's perspective. Effective communication with publishers is crucial. Sharing your promotional calendar as early as possible and involving your affiliate partners in discussions can be incredibly beneficial. Having insights from seasoned professionals who understand shopper behavior, competition, and market trends can help fine-tune your promotional strategy. Remember, we're an extension of your marketing team, and we're just a phone call away.


This year, our excitement is tangible, thanks to the 

. The rapid success of our new global site has not only motivated our internal team but also provided fresh talking points for our sales team. We're thrilled to welcome new partners like 


As we gear up for an action-packed Q4, we encourage you to reach out to us without delay to discuss your store's Q4 strategies. We're here to collaborate, innovate, and help you maximize your Q4 success.


In closing, Q4 promises an abundance of discounts, promotions, and shopping opportunities. Our primary goal is to assist you in saving money and stretching your budget further. When we achieve this, we consider it a victory. Let's make this Q4 the most remarkable one yet!

Welcome to Q4, the most thrilling and intense period of the year for coupon sites!  During this season, the digital landscape awakens with anticipation, and within our organization and internally, it's all hands on deck as we prepare for the shopping extravaganza that unfolds in November and December. 

Q4 Insights: The Coupon Site Perspective and Your Role

Ever since its commencement in the early 2000s, Surfmyads.com, Inc. has been on a relentless mission to help 

 and facilitate millions of successful transactions for our partners. The journey of pioneering in this industry for such a significant period has been nothing short of gratifying, as we continue to sculpt and nurture tools and initiatives that empower consumers to save while enriching the partner experience.

The cornerstone of our accomplishments fundamentally rests on a resolute vision, fueled by our strong engineering skills. Embracing innovation and consistently discovering new ways to enhance the value we offer to our retail partners has been our guiding principle. A stellar testament to this ideology is 

, a clear representation of our dedication. 

The recent launch of our revamped brand website

 has already proven to be a benefit for our partners, surpassing even our most ambitious projections. And yet, we're barely scratching the surface; our most game-changing project for this platform is still under wraps, scheduled for a potential introduction in 2024, as our energies are presently absorbed in gearing up for the upcoming 

Yet, the long-lasting success of a coupon-focused business doesn't solely rely on visionary leaders, but also on how well all departments work together in harmony. Spanning the globe, our multicultural team of dedicated contributors plays a pivotal role in realizing our mission. Let me provide you with a brief overview of these departments:

Numerous third-party providers offer coupon and deal feeds, yet their quality is often lacking, leading to numerous complications. Our experience with these coupon feeds showed that their quality is not good – they have a lot of expired deals, incorrect promo codes, and an overall questionable feel. In response, since our inception, we've nurtured a robust coupon team dedicated to fine-tuning promotions and deals, with great support from our engineering experts. This team takes immense pride in ensuring our offers not only save consumers' wallets but are also monetized effectively.

The backbone of any thriving enterprise, our engineering team stands as a testament to the importance of technical prowess. With the constant influx of thousands of new deals and the management of millions of transactions, our engineers build numerous productivity tools. They've carefully crafted API-based systems for our coupon department and even created applications similar to Salesforce, acting as repositories for partner communications and details. Moreover, they built a comprehensive reporting backend structure that our account management team when working with partners. Our discount sites work well due to many internal-built automated tools, exemplified by one such tool that intelligently processes diverse data points to dynamically prioritize offers on category pages, increasing conversion rates. For instance, we've enabled a partner to target specific locations and mobile devices, thanks to the tools built by this team.

In our industry, relationships are the most important. Our enduring presence has cultivated a strong brand reputation, which the account management team diligently nurtures. Their dedication extends to engaging in conferences and on-site visits, building deeper connections with partners, and comprehending their expectations. All these ideas come together to create special plans that match what partners need, building strong connections.

In conclusion, the Coupon and Optimization Team, Engineering Department, Account Management, and Marketing divisions collaborate, using a collection of tools that analyze and work automatically If you're interested in forming a strong partnership with us, we invite you to 

, and let's work together to boost sales.

Ever since its commencement in the early 2000s, Surfmyads.com, Inc. has been on a relentless mission to help consumers save money and facilitate millions of successful transactions for our partners. 

Consistent Value: How Our Coupon Portfolio Continues to Benefit Partners and Consumers Over Time

As the sun sets on Q3 and we gear up for the holiday season in Q4, a flurry of excitement fills the air at surfmyads.com. The anticipation of a bustling quarter is palpable, despite the lingering concerns of an economy that shows no signs of yielding to lower inflation rates. With nearly two decades of coupon industry expertise under our belt, we're poised to make this year's holiday shopping season truly exceptional.

Contact us promptly to ensure a slot within our coupon website portfolio, and let us weave success for you this festive season. Your brand's journey towards Q4 greatness starts here with surfmyads.com.

The Signal

Access insider data, expert insights and in-depth interviews about affiliate marketing, promotional marketing and search engine marketing.