Exploring Our Record-Breaking Black Friday & Cyber Monday

Black Friday and Cyber Monday have come and gone, leaving us at Surfmyads.com with lots of excitement and valuable insights to share. As we take a moment to reflect on the past two weeks, we want to pull back the curtain and offer you a behind-the-scenes look at our sales journey through these shopping extravaganzas.

Thanksgiving is a special time for families to come together, but for us, it's also a time of relentless preparation. Our coupon team worked tirelessly through the night to ensure that all the deals, coupons, and discount vouchers were ready to go live on Black Friday. Their dedication was nothing short of extraordinary, and we owe the success of these shopping events to their relentless efforts.

This year, we pulled out all the stops, allocating our highest marketing budget to reach consumers broadly. From social media advertising to email marketing, PPC campaigns, and PR efforts, we made every effort to ensure our audience was well-informed about the incredible deals that awaited them, leaving no detail overlooked.

But what truly made this year unique was the noticeable shift in shoppers' behavior. Remember the days when Black Friday meant Santa Monica Public Garages filling up by 5:00 am, with Starbucks opening early to fuel the shopping frenzy? Even in smaller cities like Santa Barbara, the traffic would start building up before dawn. This time, though, things played out a bit differently.

In previous years, we'd see a surge in traffic on Monday, Tuesday, and Wednesday, followed by a dip on Thanksgiving Day, only to skyrocket on Thursday night, Black Friday, and the weekend. Cyber Monday would then typically outperform Black Friday. However, 2023 had something else in store for us.

During this past Black Friday week, we initially didn't see the usual traffic boost on Monday, Tuesday, and Wednesday, which left us feeling a bit concerned. But then, we experienced record-breaking traffic on Black Friday itself, followed by a busy Saturday and Sunday. The momentum on Thursday night and throughout the weekend was so astounding that we shattered our Black Friday Full Week revenue record.

Oddly enough, Cyber Monday, historically the stronger performer, didn't quite reach the same heights as Black Friday this time around. We believe it's because this year's deals and offers were so strong that shoppers didn't feel the need to wait for Cyber Monday. With retail stores being exceptionally promotional and our brands having higher amounts of exclusive discounts, the joy of Black Friday deals seemed to carry over into the following week.

We're ecstatic that our savvy shoppers converted so well and were highly satisfied with our deals. Our Account Team closely monitored our partners, their offers, and conversion rates, and during our Black Friday/Cyber Monday recap meetings, we were delighted to hear that our sites performed exceptionally well, exceeding the expectations of our valued affiliate partners.

In summary, it's been a hectic two weeks, characterized by a different trend than before, robust deals and promotions, and the highest revenue in our company's history. We can't wait to dive deeper into store-based performances in our upcoming articles. For now, we wanted to share our initial conclusions from these remarkable shopping events.

Stay tuned for more exciting insights from the world of online shopping, and thank you for being part of our Surfmyads.com family.