2024 Vision: Building on the Achievements of 2023

As I publish this blog article, we find ourselves on the final day of 2023. It has been an exceptional year for our company, marked by achieving higher revenue than in previous years, all while consistently managing the organization's costs at their lowest level and maintaining simple structures and processes. The highlight of the year was the successful launch of discountcodes.com, which experienced rapid growth within a short timeframe. We are glad to have received extensive positive feedback from our close affiliate partners and agencies.

Looking ahead to 2024, the narrative of discountcodes.com will continue to take center stage for Surfmyads.com, Inc. We anticipate that this global coupon brand will generate the highest revenue among our Surfmyads savings brands, thanks to an additional marketing budget and dedicated resources. Moreover, we are excited to share that we have a compelling product roadmap in store.

Another significant achievement in 2023 was our success in making the organization more efficient and productive. In a world saturated with hundreds of B2B SaaS applications, some of which are not essential, companies often overlook the fact that subscribing to numerous SaaS applications with monthly recurring expenses may not always be the most effective way to boost efficiency. During our audit, we identified a few SaaS applications that certain departments were not even using, resulting in unnecessary expenditure. It is important to note that integrating these SaaS applications into your current backend and in-house architecture is not always the most efficient approach. Sometimes, it is more advantageous to allocate an engineer's time for a week to develop solutions that seamlessly integrate with internal structures and improve functionality. In summary, our progress in 2023 was characterized by the solid reduction of unnecessary expenses, the simplification of applications, and the facilitation of smooth communication & coordination between departments, all of which pushed the company in the right direction.

Acceleration of Discountcodes.com's investment

We have an exciting roadmap, and we will soon release several important product features for discountcodes.com. We aim to reach 100,000 email subscribers for the site very soon. Thanks to our engaging and savvy users, we intend to transform this coupon code site into more of a social savings platform. It's worth noting that our motivation is also fueled by the fact that the US side of discountcodes.com, as well as promocodes.com, broke revenue records during Black Friday and Cyber Monday shopping weeks.

Our close partners such as Tech brands like Bose, LG, Dell, Garmin, Retailers in Fashion like NA-KD, Columbia, VENUS, Cynthia Rowley, Watchmaxx, Brooks Brothers, Brands in the Home Category such as Global Industrial, Zoro, All-Clad and seasonal stores like Doheny's, NASM, Denver Modern, Frootbat, Gopuff, Terracycle, Steelcase, Biossance, and even websites that are out of typical retailers like LegalZoom, Yelp for Business have performed exceptionally well.

Other top stores:
Homebody, Trafalgar, AT&T Mobility, Fedex Office, Hostinger, HBX, Lexie Hearing, Maceoo, One Kings Lane, pcloud, Purple Leaf, Sharp, HD Buttercup, Spoonflower.

Coupons.ca offering coupons in both French and English.

Coupons.ca stands as one of the earliest Canada coupons and deal websites in Canada. One recurring request from our customers is for coupons and deals to be available in the French language. As you may be aware, the Quebec region in Canada primarily speaks French. To fulfill this request and provide offers in the French language, we need to obtain landing pages from our affiliate advertisers that are in French. It's important to note that a simple translation of offers into French by our current resources may not fully meet our users' expectations if the landing page remains in English. Fortunately, we do collaborate with some major retailers who provide landing pages in both languages.

For instance,

One of our close partners is Dell Canada. They have landing pages in both English and French as seen below.

Dell Canada Offers in English.
Dell Canada Offers LP in French.

For any affiliate networks seeking to expand further in Canada and achieve higher conversion and engagement rates, it's crucial to create landing pages in both languages. This approach will help us better cater to our user's preferences and enhance their overall experience. We are grateful for the opportunity to establish strong partnerships with Canadian stores, such as those listed below.

Old Navy, GAP, Peoples Jewellers, Today's Shopping Choice, Little Burgundy, RONA, Banana Republic, Lovehoney.

Continuity of Our UK Discount Brands Competing with US Coupon Brands in Highest Revenue Generation

Our UK site, Codes.co.uk, has continued to make a significant impact by breaking its revenue record this year. Our close partnerships with brands like Saramart, BOXT, Hershesons, Trusted Housesitters, napo, philips hue, luxury escapes, BIGDUG, The doubleF, d'aniello boutique, Savage X Fenty, Colorful Standard made a difference. We are looking to expand our investment in the UK region, allocating additional resources to both Codes.co.uk and Discountcodes.com UK. Furthermore, we are in the process of recruiting UK Account Managers who will establish stronger partnerships within the UK market.

AI & Coupons

As you may be aware, one of the standout aspects of 2023 was the significant advancements in the field of AI, with Large Language Models (LLMs) playing a pivotal role. Since our company's start in 2006, we have collected a vast amount of user data, tracking shopping trends, conversion dates, coupon metrics, and more. In light of this wealth of data, we are working on an initiative to develop internal AI tools. These tools will be trained using the extensive data at our disposal. Our primary objective is to deliver optimal and precise ad placements for our affiliate partners, ensuring they achieve the highest possible conversion rates. Furthermore, we recognize the importance of assisting our brands in formulating effective promotion marketing strategies. A common inquiry from our partners revolves around determining the most suitable offers and discount codes in comparison to their competitors, all to maximize their campaign outcomes. Through the implementation of these AI tools, our goal is to feed them with strategies that boast the highest accuracy, facilitating their success in this regard.

At Surfmyads.com, we view ourselves as an extension of brands' marketing departments. With a diverse portfolio of coupon and deal brands, we aspire to deepen our collaboration with PR and Media Agencies. Our goal is to offer our brands as part of comprehensive package deals, allowing agencies to engage with their clients effectively. This year, our affiliate team plans to increase their office visits. If you're interested in having our team members visit your office to discuss the value we can bring to your brands, please don't hesitate to reach out.

Furthermore, our affiliate team will be actively participating in various affiliate and digital marketing conferences. We are particularly proud to announce that Kendyl Young, our senior-level account manager, has been invited to speak at ASW, scheduled to be held in Vegas in early January. Her presentation will revolve around how we enhance brand value and set ourselves apart from other content sites.

We extend our warmest wishes for a Happy New Year and a prosperous 2024!

Please feel free to reach out to us if you're interested in collaborating within the dynamic realm of digital commerce. We look forward to the possibility of working together.