Director of Affiliate Partnerships & Business Development - UK

Surfmyads is an independent, founder-led company building digital savings brands used by millions of shoppers. About Surfmyads →

About the role

SurfMyAds is looking for an experienced Director of Affiliate Partnerships & Business Development with strong relationships across the UK affiliate marketing industry, a proven ability to develop successful partnerships, and a genuine interest in helping grow our UK business.

This is a senior, hands-on position within a small and entrepreneurial organisation. The successful candidate will work directly with the Founder and CEO, enjoy considerable autonomy, and have the opportunity to make a meaningful impact on our UK business.

This is a remote position based in London, United Kingdom, with travel to UK affiliate marketing conferences, networking events, and partner meetings as needed.

What you will do

• Proactively identify and develop strategic partnerships with UK retailers, brands, affiliate networks, and digital marketing agencies.
• Strengthen and expand existing retailer relationships across Codes.co.uk and Discountcode.com.
• Negotiate improved commission rates, exclusive voucher codes, tenancy placements, sponsored promotions, and other commercial opportunities.
• Identify and develop new revenue streams through paid placements, premium promotional campaigns, and strategic retailer partnerships.
• Build and maintain relationships with affiliate networks including Awin, Tradedoubler, Webgains, CJ, Rakuten Advertising, Partnerize, and other relevant platforms.
• Represent SurfMyAds at UK affiliate marketing conferences, networking events, and industry meetings, including PI LIVE and other relevant events.
• Identify new market opportunities and commercial trends within the UK voucher code, cashback, loyalty, and performance marketing sectors.
• Contribute to the development of SurfMyAds UK Ltd's local operations and long-term business strategy.
• Work directly with the Founder and CEO on strategic partnerships and business development initiatives.
• Support the establishment and ongoing development of SurfMyAds UK Ltd's local operations, including coordination with UK-based accountants, professional advisers, and relevant service providers.
• Help oversee the UK subsidiary's day-to-day business operations, including employment administration, record-keeping, and compliance with applicable UK business requirements.

Who thrives in this role

You have at least five years of experience in affiliate marketing, partnerships, account management, or business development, preferably within the UK market.

You have established professional relationships with UK retailers, advertisers, affiliate networks, agencies, or major affiliate publishers and a proven ability to negotiate commercial agreements and generate measurable revenue growth.

You understand the UK affiliate marketing ecosystem and the commercial relationships between advertisers, networks, agencies, and publishers. Experience with voucher code websites, cashback platforms, loyalty programmes, or other performance marketing publishers is highly desirable.

You communicate and negotiate confidently, take initiative, and are comfortable independently developing relationships and opportunities within a small, founder-led company rather than a large corporate environment.